What are the two main models of e Business? The two most popular models are Internet Marketing and Email Marketing. What are the advantages and disadvantages of these models? What are the possible threats posed by each model? In this article I will try to give you a brief overview and explain what the best choice is for your e business.
Internet Marketing What are the advantages of marketing your business online? One of the main advantages of marketing your business online is that the market is much bigger than what you would get offline. Internet marketing gets your product or service to the largest audience possible without you having to spend thousands on advertising and marketing. An Internet marketing strategy can bring your product or service to hundreds or thousands of prospective buyers.
Another advantage of email marketing is that your customers can be reached anywhere. Email marketing can be sent to people’s mobile phones, on their home computers, their office desks and even their cars! This means that any customer you want to contact can be contacted. This is a far more effective way of reaching your target market.
What are the disadvantages of using email as your only form of advertisement? One of the disadvantages is that it can be quite expensive to send email. Even if you send one email to one thousand people, you will have to pay about $10. However, this is a very minor price to pay compared with the thousands of dollars you could save on postal costs and the time you will save not having to leave your home or office to visit each customer personally. Finally, email takes a long time to send, so you won’t be able to make a sale in the same day as you might with a sales letter.
Email Marketing is an excellent way to market your products to your target market. It is cost efficient, reaches every single family member you would like and it is virtually instantaneous. The only drawback of this model is that it can never guarantee that you will sell something. In fact, you never really know until you try.
The two main methods used today to promote products online are Email Marketing and Search Engine Optimization (SEO). Although Email Marketing seems to be the most successful, with a staggering number of websites earning millions of dollars a year from AdWords and other Pay Per Click (PPC) sponsored search engine campaigns. However, because Search Engine Optimization (SEO) is constantly changing, there is no guarantee of success when you use this method. In fact, many companies have failed because they did not understand SEO and how it works and have spent too much time worrying about it rather than their business. Which ever way you choose to go with your business, the main two business models are dead certain.