Remember, the Internet bubble of the 2000s, that’s when it all started, with Netscape, which reached $2 billion in market capitalization in a single day.
But despite this, and notwithstanding those who think otherwise, here are three points as to why startups (or start-ups for the most chauvinistic) are the future.
The future is analyzed and developed by super geeks.
Google, Microsoft or Facebook, all three have one thing in common, they all have at their head one (or two for Google) super geek.
I call them super geek for three reasons:
1) they not only master the code, they have real technical skills
2) they are recognized visionary businessmen
3) they have a monumental mountain of cash at their disposal
And there are many other super geeks, of course, but these are the most common ones known to the common man.
Apart from Microsoft (which can’t really be called a startup), they knew from the start, with a more or less precise vision, what they wanted to do with their startup.
Recently Google even decided to change its organization by creating a new parent company: Alphabet, the idea being to give back to the group the dynamism of a startup to the mastodon it had now become.
Coming back to the original subject, the super geeks enjoy analyzing and imagining the future even more than our “simple” (don’t see it as an insult) visionaries.
They aspire to change our way of life, how many are searching directly on Google rather than taking the time to open a dictionary?
How many are regularly connected to Facebook? How many use a smartphone and its millions of applications?
Let’s admit it, with this unheard-of force to find the untraceable for large groups, or even to create sometimes non-existent but very real needs, startups are shaking up the codes, and this is only the beginning!
They solve our problems and heal our sores.
Social networks, online banking, carpooling, real estate: the list of sectors turned upside down by the innovative capacity of startups is really very long.
The super geeks have us in their grip, they have both this incredible capacity for innovation and this ability to convince us of their benefits.
What’s more, investors (and that’s the sinews of war) follow them almost without flinching!
If the 1st internet bubble was purely speculative, the current era is a little more measured, even if sometimes some big excesses stress the sector a little.
Startups are solving our budget problems with the participative economy of which Uber, Blablacar or Drivy are the leaders in their sector.
They heal our sores, with robots capable of a precision that is humanly impossible, as is the case with the Medtech robot for example.
They allow us to see ourselves from a different angle with drones that are easy to use thanks to Parrot technology.
In short, let’s face it, all sectors are benefiting from the innovation of startups, even the least media-friendly ones, and this is just the beginning.
But the major groups have not said their last word.
If large groups are sometimes considered as “the man to kill” by some startups, this is less and less true. Groups have now understood the gold mine that was hiding under the “startup” profile.
Indeed, it is sometimes more profitable to buy an innovative and promising startup than to spend millions on R&D, or sometimes to limit its competitive effects.
But some groups have found even better, they are on the offensive even before the birth of the startup. They create incubators, gas pedals, super geek schools (42, by Xavier Niel), but don’t see this as perfectly selfless philanthropy.
By training the best of the best or financing the most innovative, large groups are not only redeeming themselves from the general public, but are happily taking advantage of the capacity for growth that startups are capable of.
Startups have been at the very heart of the revolution we are experiencing today for nearly 20 years now.
Whether we like them or hate them (Uber vs. Taxis), the future lies with Startups, at least as long as the gears are oiled by investors.