To answer the question, “Is Amazon a ecommerce company?” we need to ask ourselves what exactly we mean when we say ecommerce. We know that it refers to a business that operates via the Internet and uses ecommerce as a form of marketing, but what exactly does it mean? The definition of this word is very broad and covers any sort of commerce, which is conducted through the use of computers. Basically, it refers to any business that conducts business transactions over the Internet, but this term can also be used in a more narrow fashion to refer to a specific type of business.
In the context of Internet marketing, a more specific term that is commonly used is known as e-marketing. E-marketing is basically the process of using the internet to advertise a business, product or service in order to promote sales and increase company profits. The word itself can mean selling, buying or trading and the term was made popular in the early nineties when computer software was not widely available and many companies had to rely on traditional advertising methods.
So, what is Amazon now? It is a giant online retailer which attracts millions of customers through its web site and its popular retail stores. It started as a bookstore, but today it sells almost all types of goods and services including clothing, books, movies, music and electronics. Amazon has become the largest seller of online and onsite purchases within the United States. The company is currently run by founder and owner Jeff Preston. Mr. Preston is also the founder of several other successful online businesses including ZoneMogul, which is an online content management system and Adzine, which is an ecommerce company.
So, why is Amazon an ecommerce company? The reason is simple: Jeff Preston has been a successful ecommerce businessman before he founded Amazon and has become one of the most respected and sought after entrepreneurs in his field. He is a proven leader who commands a high performance level with his employees. Mr. Preston has created an atmosphere of trust within the Amazon organization that enables customers to purchase their favorite items directly from Amazon without having to go through a middleman such as a retail store. This has enabled customers to save money as well as time as they do not have to drive down to the local store and pay full price for the items they wish to purchase.
Additionally, Mr. Preston has made it easy for online buyers and sellers to transact seamlessly without being in the same location. The invention of Amazon Web Services has made this easier still. Online vendors can post their listings online and customers can access the information on the website and place their orders right away. Amazon has made it very simple for online businesses to thrive. Now a person does not have to be at the store to purchase an item as it can simply be ordered online and shipped directly to the customer.
If Amazon is an ecommerce company then Google must also be placed in the same category as it is currently a search engine. Not only do the searches related to each company provide individuals with plenty of information about the products that are provided by each online business but also the individuals who run those businesses. As with any other company both have customer service representatives who are willing and able to assist the customer. In the case of Amazon this assistance comes in the form of online chat or email as well as a toll free number that can be called for orders.